Focus SB have a long history of making beautifully crafted design & finish solutions for clients working in the luxury build sector.
Their most recent product line - Renaissance - combines a considerable amount of technical engineering along with a design-first solution, answering the needs of clients looking for a premium, screwless electrical faceplate.
I was brought in to work with the marketing team to develop a film showcasing the people and processes that have gone into bringing the product to market. We covered everything off during the course of a two day shoot at their factory. Motion tracked typographic elements were used to bring certain key messages to life.
I love manufacturing… human artistry and ingenuity bringing physical components together to create a unique and functional object.